Caspar van Roosmalen

MSc. TU Delft, IDE
Translating ideas into clear concepts and effective products

I strive for sustainable results for people and our planet. I do this by creating clear concepts and effective products with added value for users and companies. Human-product relation and context are important motifs in product development. Products have a major impact on people’s lives, their emotions, well-being and behavior. To understand the customer is key to successful innovation. This includes regularly testing of ideas, models, prototypes and collecting feedback from the various stakeholders. A successful product is not only a combination of the right looks, functionality and technology that works. It is also about exceeding expectations. I value good communication with the client and I try get involved in the process as early as possible. This creates smarter, simpler and better results.

Featured projects